Post-Sale Customer Appreciation Letters: Examples & Templates to Boost Loyalty & Drive Repeat Business
Letter #1: Thank You for Your Purchase! Introducing [Your Company]
Thank you for your recent order! As a new customer, we want you to know how much we value your business. Enclosed is a brochure about our company and sales terms.
Our sales manager, [Sales Manager Name], will contact you next week to discuss our products in more detail and answer any questions you may have. We look forward to building a strong relationship with you.
Letter #2: Exclusive Offer for Valued Customers: Buy 3, Get 1 Free!
Thank you for your recent purchase! We hope you're enjoying your new printer. To show our appreciation, we're offering you a special deal on ink cartridges and paper for the next 90 days: buy 3, get 1 free!
This is our way of thanking you for your business and ensuring you have everything you need to get the most out of your printer. We look forward to your next order.
Letter #3: Enjoy Years of Soft Water with [Your Company Name]
Congratulations on your new Doe deluxe water softener! We're confident you'll love the benefits of soft water. Your softener comes with years of worry-free service, but if you have any questions, our toll-free number is on the unit.
Present the enclosed coupon at our warehouse at [address] to receive a free one-year supply of water softener salt. We're pleased to have served you.
Letter #4: Complimentary Maintenance for Your New Pickup
We know you're enjoying your new four-wheel-drive pickup. To help you maintain its pristine condition, we've included six vouchers for complimentary servicing and maintenance at your nearest [Your Company Name] Service Center.
Use these vouchers within the next 12 months. It's our way of saying "thank you" for helping us achieve the top spot in customer satisfaction. We're committed to your continued satisfaction.
Letter #5: Conquer the Trails with Your New Doe 2019 Mountain Bike
Congratulations on your Doe 2019 mountain bike purchase! This top-of-the-line bike exceeds all safety standards and is endorsed by [Expert Name] for its exceptional performance. We're confident it will conquer any terrain you encounter.
As a thank you, we're offering a free full-service tune-up within 90 days of purchase. Bring your bike to [Your Company Name] and let us ensure it's in top condition for all your adventures. We also offer trade-in options when you're ready to upgrade.
Letter #6: Exclusive Upgrade Offer: Enhancing Your [Product Name] Experience
As a valued customer, we're offering you an exclusive opportunity to upgrade your [Product Name] to the latest model. The new version boasts enhanced features and performance. Contact us to learn more about this limited-time offer.
Letter #7: Personalized Training Session: Maximize Your [Product Name]
Thank you for your recent purchase. To ensure you're getting the most out of your [Product Name], we're offering a complimentary personalized training session. Our experts will guide you through its features and answer any questions. Schedule your session today!
Letter #8: Customer Loyalty Program: Earn Rewards with Every Purchase
We value your loyalty and want to reward you. Join our customer loyalty program and start earning points with every purchase. Redeem your points for discounts, exclusive products, and more.
Letter #9: Refer a Friend: Share the Benefits of [Product/Service Name]
We're confident you'll love your [Product/Service Name]. Share the benefits with your friends and family, and you'll both receive [Referral Incentive].
Letter #10: Stay Connected: Join Our Community
Stay up-to-date on the latest product releases, promotions, and industry news by following us on [Social Media Channels] and subscribing to our newsletter.
Letter #11: A Token of Our Appreciation for Your Purchase
We wanted to express our sincere gratitude for your recent purchase of [product name]. We truly appreciate your business and hope you are delighted with your new [product type]. To show our appreciation, we are offering you a special discount of [discount amount] on your next purchase. Simply use the code [discount code] at checkout.
Letter #12: Thank You for Choosing Us
We hope you are enjoying your new [product name]! We value your feedback and would love to hear about your experience with [product name]. If you have any questions or need assistance, please don't hesitate to contact our customer service team. We look forward to serving you again in the future.
Letter #13: Introducing Our Loyalty Program
We are excited to invite you to join our new loyalty program. As a valued customer, you'll receive exclusive benefits, such as [list benefits]. Simply sign up with your email address to start earning rewards today!
Expert Tips
- Express gratitude: Thank the customer for their purchase and express your appreciation for their business.
- Reiterate product/service value: Briefly remind them of the key benefits or features of their purchase.
- Offer additional support or service: Provide contact information for customer support or offer a free tune-up, warranty information, or other relevant services.
- Promote additional products or services (optional): If applicable, offer discounts or incentives on related products or services.
- Request feedback (optional): Invite the customer to provide feedback on their purchase or experience.
Write Unique and Personalized Letters: A Step-by-Step Guide
Follow these simple steps to write your own follow-Up letter effectively:
Sample Sentences
- We hope you are enjoying your new spa. We enjoyed installing it for you.
- We trust you are enjoying success with our Doe line of patterns and instruction booklets.
- Now that you have had a month or two to enjoy our Doe vacuum cleaner, you may be asking yourself how you ever lived without it.
- How did teacher appreciation week go? Did the teachers enjoy their new business cards? Preparing these gifts for them was a job we really enjoyed.
- Did you know you will be celebrating an anniversary this month? Your Doe refrigerator is almost one year old.
- Thank you for buying our Doe mathematics software.
- Congratulations on your purchase of a Doe power drill. We are justly proud of our power tools, and are confident that you can look forward to many years of outstanding performance from yours.
Key Phrases
- a job we really enjoyed
- appreciate your decision to buy a
- are now the owner of the finest truck made
- are sure you will become a satisfied owner
- are sure you have had lots of use from
- are justly proud of our
- as much pleasure as it gave us to install it for you
- can look forward to years of enjoyment
- can look forward to many years of outstanding performance
- celebrating an anniversary this month
- congratulations on your purchase
- congratulations on your upcoming anniversary
- enjoy your luxurious
- enjoy your new
- expect you to have many more years of reliable service
- gives you as much pleasure
- hope your new
- now that you have had a month or two to enjoy your
- preparing these gifts was a pleasure
- thank you for your faith in our
- thank you for buying our
- trust you are enjoying success
- warranty runs out on
- why you didn't get one long ago
- with our line of
- your washer is almost one year old
Sample Sentences
- Please let us know if you experience any problems with it in these first few months. This is extremely unlikely, but we will be happy to help if you need us.
- I noticed that you did not purchase the extended warranty on your new vacuum cleaner. This action in no way affects your basic warranty, but if you would like the extra peace of mind, you have until October 31 to change your mind. Just call us at 555-5555.
- Would you like to become a certified Doe trainer? You could conduct classes at your store and receive significant discounts on participant materials. This arrangement would increase your profits and increase your sales of Doe products. The enclosed materials explain our training program. Just call 555-5555 to sign up or to ask any questions about the program.
- We would like you to enjoy this outstanding appliance for many years to come, so don't forget to bring it in for a check-up after each year of use.
- Please remember us for all your printing needs. We have a very attractive discount for repeat and bulk orders.
- The known reliability of the Doe refrigerator enables us to offer extended warranty protection at a very reasonable price. Please review the enclosed agreement, and, if you would like to participate, return it to us no later than August 31, when this offer expires.
- This software can be a great asset in the classroom, but only if your teachers feel comfortable incorporating it into their lesson plans. We can offer you a one-day training course at a nominal price for all the math teachers in your district. If you would like more information, please call me at 555-5555.
- Your drill is designed to function for many years without special maintenance, but if you ever experience a problem, your nearest Doe's dealer will be happy to assist you.
Key Phrases
- a brochure describing our program
- after each year of use
- answer any questions you may have
- at a nominal charge
- can offer you a one-day training course
- could conduct classes at your store
- could expect increased sales
- did not choose to purchase our service at that time
- did not purchase the extended warranty
- don't forget to bring it in for a check-up
- enables us to offer extended warranty protection at a very reasonable price
- enclosed materials explain our training program
- expect you to have many more years of reliable service from your
- for your next special occasion
- have a very attractive discount for repeat and bulk orders
- have until August 15 to sign up
- if you ever do experience any problems
- if you don't see what you need, call me
- if you would like to participate
- if you would like the extra peace of mind
- is designed to function for many years without maintenance
- just call 555-5555 to sign up
- keep this catalogue handy
- must remind you that the warranty runs out on
- on participant materials
- our way of showing appreciation for your business
- please let us know if you experience any problems with
- receive considerable discounts
- remember us for all your needs
- return it to us no later than
- review the enclosed agreement
- show our continued interest in you as our valued customer
- strongly recommend you propose this
- the known reliability of the
- the accompanying sheet outlines our training itinerary
- this is a good opportunity for you
- this in no way effects your basic warranty
- this product can be a great asset
- this is extremely unlikely
- this offer is extended for
- to get started immediately
- want you to be our guest at the conference, a value of
- when this offer expires
- while you are still eligible
- will send a small gift to say thank you
- will be equally pleased with our
- will be happy to help if you need us
- would like you to enjoy this outstanding product for many years to come
- would like more information
- would you like to become a certified trainer
- would increase your profits
- your nearest Doe dealer will be happy to assist you
Sample Sentences
- We hope you will continue to think of us for your pool and spa accessories.
- We appreciate your business.
- Thank you for using Doe's.
- Please call soon to let me know if you would like to take advantage of this offer.
- I have enjoyed doing business with you.
- We look forward to seeing you again.
Key Phrases
- appreciate your business
- call by Friday if you will be joining us
- have enjoyed doing business with you
- hope to continue to do business with you
- if you can't wait
- look forward to seeing you again
- look forward to meeting with you soon
- our valued customer
- please accept this small gift
- please call soon to let me know
- thank you for using
- was a pleasure to serve you
- will call to see if you concur
- would like to take advantage of this offer
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