Follow Up & Close the Sale: Sales Letter Examples & Templates
Letter #1: Special Offer for Returning Customers: 20% Off Your Next Order
We miss your business and want to make it easy for you to reorder with us. Enjoy a 20% discount on your next order, and take advantage of our hassle-free reordering options: fax, call, mail, or order online at our website.
Letter #2: Limited-Time Flash Sale: [Discount Percentage] Off All [Product Category]
For a limited time, we're offering [Discount Percentage] off all [Product Category]. Don't miss this opportunity to stock up on your favorites or try something new. Shop now before the sale ends!
Letter #3: Don't Miss Out on Our Discounted Merchandise Offer
We noticed you haven't taken advantage of our drastically reduced prices on merchandise. This offer ends soon, so we encourage you to browse our catalog and place your order before it's too late. We also offer a payment plan and an additional 5% discount for orders placed before the end of the quarter.
Letter #4: Special Lease Offer on a Luxury Van
We enjoyed seeing you at our dealership on March 15th. To help you get that new van, we're offering a special lease on a light green luxury van with leather interior for $329 a month ($40 less than our new customer rate) with your trade-in. This offer is valid for one week only, so please contact us soon.
Letter #5: Limited-Time Offer on the '97 Sportif with Low-Interest Financing
We hope you're still considering the '97 Sportif with our low-interest financing offer. This amazing deal ends soon, and we want to ensure you don't miss out on this opportunity to own a reliable and stylish sports car. As an added bonus, we're offering $50 off the stereo system if you purchase before the end of the month.
Letter #6: We Miss You! Return to [Company Name] for Exclusive Stationery Offers
We value your business and want to welcome you back with exclusive offers on our exciting new line of stationery products. Visit our store or browse our new catalog to discover the perfect designs for you.
Letter #7: Come Back to Doe Total Fitness for $99 and Get Guaranteed Results
Your Doe Total Fitness membership may have expired, but your commitment to health hasn't. Reactivate your membership for just $99 and enjoy all the benefits through December. We've upgraded our equipment and classes, and we're so confident you'll love it that we offer a 100% money-back guarantee.
Letter #8: Don't Miss Our Annual [Event Name] - Early Bird Discount Ending Soon
We invite you to our annual [Event Name] on [Date]. Secure your spot with our early bird discount, ending on [Date]. Join us for an unforgettable experience and connect with industry leaders.
Letter #9: Your Seat Awaits: Renew Your Doe Arts Center Membership
We've missed you at the Doe Arts Center! Your membership has expired, and we invite you to renew for the upcoming season. Don't miss out on the exciting performances and exclusive benefits of being a member. Return the enclosed renewal form today and rejoin our vibrant community of arts enthusiasts.
Letter #10: Upgrade Your [Product Name] for Enhanced Performance
Have you considered upgrading your [Product Name] to the latest model? We're offering a limited-time trade-in discount on your current model, making it easier to enjoy the enhanced features and performance of our newest release.
Letter #11: A Special Offer Just For You
We value your business and want to invite you back with a special offer tailored just for you. Enjoy [Discount/Offer] on your next purchase and rediscover the quality and service that set us apart.
Letter #12: We've Missed You - Come Back and See What's New!
It's been a while since we've had the pleasure of serving you. We've been busy introducing new products, enhancing our services, and creating an even better experience for valued customers like you. Visit us today and see what's new!
Letter #13: Personalized Consultation - Let Us Help You Find the Perfect Fit
We understand that your needs may have changed since your last visit. That's why we're offering a complimentary consultation to discuss your current requirements and tailor our solutions to fit you perfectly. Contact us today to schedule your personalized consultation.
Expert Tips
- Personalize it: Reference the customer's previous interaction or purchase.
- Reiterate value: Remind them of your product/service's benefits.
- Offer incentives: Entice them with discounts or promotions.
- Create urgency: Highlight deadlines or limited availability.
- Include a clear call to action: Tell them exactly what to do next.
Write Unique and Personalized Letters: A Step-by-Step Guide
Follow these simple steps to write your own sales letter effectively:
Sample Sentences
- Congratulations! I have just discovered that your 25th wedding anniversary is next month! Have you made travel plans yet?
- I'm sending this urgent letter to remind you that there are only three days left for you to get in on this great offer.
- You have enjoyed the Doe Journal for nearly a year, and now it is time to renew your subscription.
- We still have not received your mail order.
- Now that we have given you some time to think about our offer, may we have your response?
- I wanted to remind you that our special offer ends on the last day of this month.
- This notice is to remind you that you are due for another check-up and cleaning with Doctor Doe.
- If you have not responded to my last letter, it may be too late for you to place an order by mail. But you can still reserve a portrait time if you call 555-5555 and ask for John Doe.
- It's time for spring cleaning again, and we are ready and waiting to shampoo your carpets.
Key Phrases
- all too easy to put off acting but
- don't want you to miss this opportunity to
- given you some time to think
- have not yet received your
- haven't heard from you yet
- hope this letter reaches you in time
- in order to reserve your
- just a reminder that
- need to hear from you right away
- only three days left to
- special offer ends on
- still have not received your
- thought you would appreciate this reminder
- time is running out
- time to renew your
- urgent letter to remind you
- want to remind you that
- we are ready and waiting to
- we know you don't want to miss
- you are eligible for
Sample Sentences
- As I notified you a few days ago, we have a special clearance sale ending November 31.
- In my last letter, I told you about our introductory offer to first-time buyers. Since I haven't received your response, I felt I should send you more information about our product.
- I have not yet received a reply to my latest letter, so here is another copy of the brochure that came with it. Because I'm offering an unbelievable deal, I wanted to give you every opportunity to respond in case my original correspondence failed to reach you.
- Our representative, John Doe, spoke to you on the phone last month about the new home you are building. He explained the amazing durability and quality of our ceramic bath and kitchen tiles. He reported that you were very interested, but I haven't received your order yet.
- In my previous letter I told you about the savings you could enjoy if you ordered your wood from Doe Lumber.
- At Doe Corporation we are concerned about the safety of every family that installs a private pool. In the notice you received two weeks ago, we informed you of the potential dangers accompanying a back-yard pool, and we offered our pool safety products at a discounted rate to help you and your loved ones avoid these dangers.
- I recently called your main branch to invite you and your associates to celebrate the grand opening of our new location in Springfield. You will be able to view all of our merchandise with a representative from our company to guide you every step of the way. We have not yet received your reply, but we trust you plan to attend.
Key Phrases
- a few weeks ago we sent you
- as we stated before
- as I told you in my last letter
- as I have already notified you
- did you read our last letter
- give you every opportunity to respond
- had time to look through our brochure
- have not yet received your reply
- here is some more information about
- in our previous letter we mentioned
- in my last letter I told you about
- in my previous letter I
- in the notice we sent you
- it's been several weeks since you received
- perhaps you need more information before you
- recently contacted your establishment in order to
- the unbeatable offer we extended to you
- to further sweeten our offer we
- we offered you our
- we have not yet received your reply
- we made an offer to you on
Sample Sentences
- In the past, you have enjoyed our custom-made desserts at your special functions.
- It has always been a pleasure to work with your employees--they are quick learners. I think the seminar last year was time well spent.
- From Doe Corporation's rate of expansion, I can see that your investment in our services has really paid off. Why not reinvest and increase your success?
- I hope your employees appreciated the gifts you gave them last Christmas.
- We told you that if you were to buy our newer, updated equipment, your production rate would increase significantly, and your cost would decrease. I am happy that you were able to prove our point!
- I was pleased to hear that your family loves the washer and dryer you purchased from Doe Appliances. You know you can expect the same quality from our other products, as well.
- We have always worked around your budget constraints.
Key Phrases
- appreciated our mutual commitment to excellence
- can expect the same quality from our other
- continue to use only the best
- delivered the savings we promised
- difference our services have made to your
- enjoyed the benefits of your subscription
- enjoyed working with you
- expressed great satisfaction with our
- has always been a pleasure to work with you
- have worked around your budget limits
- helped you stay up-to-date in
- keep up your tradition of using only the best
- met or exceeded your specifications
- pleased to hear of your success with our
- positive results from using our
- products worked so well for you
- working with you in the past
- you have enjoyed our
- your positive comments about our
- your previous investments in our services
Sample Sentences
- Buy a VCR at any Doe Electronics Store before July 15, and you will receive a free video of your choice as a bonus.
- When you buy merchandise totaling $100 or more this week, we will take an additional 10% off the cost of your purchase.
- Order today with no money down and no payments until March 1!
- Call now and receive your first subscription for half price.
- Reserve your copy now, and it will be on your doorstep by August 31.
- Come in to see our new showcase anytime before August 31 and enter a raffle to win a new jeep!
- You automatically qualify to win the Doe PC Sweepstakes when you buy any of our software packages!
- Save five dollars when you buy any book or cassette in this catalog!
- We deliver overnight--FREE!
Key Phrases
- an incredibly low introductory price of
- at a fraction of the cost of
- bring in this letter for a free
- buy now and we'll throw in a
- call now for your free
- come in this week and be eligible for
- discover savings of up to
- don't miss this special offer
- every item is offered at a discount
- extremely pleased to be able to offer you
- if you order now your upgrade will be
- just call for a sample of our new
- no extra charge for express delivery
- no money down and no payments till
- offer limited to our preferred customers
- our prices have never been so low
- overnight delivery is free
- reserve your copy now
- send no money now
- special offers in the current catalog
- take advantage of this special offer
- will give you an additional discount of
- are offering a year of free
- with your order you will receive
Sample Sentences
- We don't want you to miss this spectacular opportunity to save your family money this summer!
- Don't forget, you must reply within two weeks to take advantage of this generous offer.
- Do not delay your order. We can't hold this sale forever!
- This is your last chance to order our CDs at this price.
- Hurry in! A sale like this may never happen again.
- We do not foresee ever being able to offer these low prices again in the future, so take advantage of them now!
- Reserve big savings for tomorrow today!
- Mail in your order immediately. We don't want you to miss a single issue.
- We look forward to your immediate response.
- I cannot make this kind of sacrifice for every customer, and this is a limited offer. So, please hurry in to make your purchase.
- This offer expires at midnight, May 20. I can make no exceptions.
- This offer is only good through March 19.
Key Phrases
- can't hold these prices forever
- do not delay your
- don't miss a single
- don't miss this spectacular
- don't miss this opportunity to
- if you respond right away
- if you order now we can offer
- last chance to order at these prices
- limited time offer
- mail in your order immediately
- mail the enclosed card today
- must reply within
- offer is only good through
- order today to take advantage of this
- our sale ends on
- prices may never be repeated
- take advantage of this now
- this offer ends on
- this offer is good while supplies last
- we need to hear from you right away
- when they're gone, they're gone
Get Free Handcrafted Sales Letters
Get high-quality, manually written letters by experts at WriteExpress.com
